The field of advertising offers a variety of job options to aspiring employees interested in advertising jobs. A typical ad agency has several posts such as that of an account planner, an account manager, creative head, copywriters, media planner, etc…The most crucial department in any advertising company is its creative department. It builds the subject matter of an advertisement.

This is done by the copywriters. How the subject matter is to be conveyed to the audience is controlled by the art directors. This entire process is supervised by the creative head. The accounts department deals with the understanding of the consumer or the target audience and the strategy required in maintaining and increasing this consumer base..

The media department handles the final output of the ad. It decides where and when should the ad be shown so that it captures the greatest consumer attention. Alongside this, an ad agency creates several other jobs that may be directly or indirectly associated with the agency. Other advertising jobs include, public relations manager, market research analyst, ad commercial production house, set designer, sound engineer, make-up artist, models, stylist, voiceover artists, sales promoters and others. .


Some renowned advertising agencies are; JWT, Ogilvy and Mather, Burson-Marsteller, Young and Rubicam, Grey Global Group, Lowe Worldwide, McCann-Erickson, Leo Burnett Worldwide, M&C Saatchi. The world of advertising is a huge market. It offers several advertising jobs and is famous for its high paying job market. Now-a-days there is also an option of working from home in advertising.

Some companies give out projects that require freelance workers to work as copywriters or freelance photographers for the company. This offers the company a greater variety of work and interests the freelancer as it means more money. Working in the field of advertising is a challenge.

It means a lot of hard work, fluctuating work timings and having to meet dead lines. But the end result is usually satisfying. Any agency looks for a creative and a hard working person to work for it. The person should be ready to put in long hours of work and should be ready to revise his work any number of times required. The agency gives the maximum importance to the client. All employees of the ad agency should be ready to communicate readily and effectively with the clients.

Generally people having an educational background of literature, journalism, finance and sociology are preferred by ad agencies. But anyone who is creatively inclined and can prove it through his work can make a mark for himself in the advertising industry.

For any advertising job to be successful it is important for the advertising agency to understand what the client is offering and what the consumer expects. And accordingly they should design an ad in order to convince the consumer to buy the client’s product. Advertising is an industry that functions to promote a brand or a service and to convince the customer to trust that brand or the service.
.